Elias Rumelis, the founder of the ER-Denim fashion label, has always had a visionary instinct for new trends and an all-consuming passion for fashion and textiles. He recognised at an early stage that his career was destined to be in the field of fashion. For over two decades now the creative freethinker and professed “jeans-andtrousers enthusiast” worked tirelessly as a producer and designer for various exclusive international fashion labels:
365 days a year. 24 hours a day. All over the world. Yet all the time Rumelis dreamt of setting up his own exclusive fashion label which would reflect his own individual style and allow him to give his creativity free rein.
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